Navigating the Murky Waters of Paid Link Building

Let's start with a hard truth: A 2020 study by Backlinko analyzing 11.8 million Google search results found that the #1 result has, on average, 3.8 times more backlinks than the positions in 2-10. This single statistic underscores a fundamental principle of SEO that we can't ignore: backlinks are the currency of the web. While "earning" links throu

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